Reddit rolls out updates to Ads Manager

Jason Pollock
By Jason Pollock | 11 October 2022

Reddit has made a number of updates to the Reddit Ads Manager to improve how advertisers get started with, manage and get the most out of their campaigns. 

These changes serve to benefit all new and existing Reddit advertisers, from enterprise to small business (SMB) clients, and are geared at improving usability of Reddit ads as well as making it easier for new advertisers to test and get support.  

To support advertisers, particularly self-serve clients, as they get started on Reddit, the following improvements have been rolled out to the onboarding experience: 

  • Live Chat: The new Reddit Support chat module lives on every page of the Ads Manager as well as the Reddit Ads Help Center, providing support and guidance to new advertisers as they set up their campaigns on the platform. 

  • Advertising Credit: Reddit is offering an advertising credit to new advertisers so that they can learn more about the advertising solutions and test Reddit as a channel for their business.  

  • Reddit Pixel Helper: The Reddit Pixel Helper is an experience in the ads dashboard that streamlines the pixel setup process to help new performance-focused advertisers integrate the Reddit Pixel, which enables them to measure their campaign success, optimise campaigns, and retarget their high-value customers.  

In an effort to improve the usability and efficiency across campaign planning, setup and management of Reddit ads, the company also added several features that support the launch and management of campaigns: 

  • Expanding Community Targeting: In response to advertiser demand, Reddit has added over 1000 new targetable communities to the Reddit Ads Manager. This is part of an ongoing effort to open even more Reddit communities most relevant to a diverse set of advertisers. 

  • Audience Manager: The new Audience Manager tool enables advertisers to create, edit, delete, and reuse audiences across their Reddit ad account, saving them time as they test and segment various target audiences across the platform, as well as different creatives to ensure best performance.  

  • Post Library: Reddit's new Post Library allows advertisers to create, view, and manage all of their promoted posts in one place, ensuring flexibility as advertisers tweak targeting and creative preferences in real time to ensure optimal campaign performance. 

  • Edit Ads: Advertisers can now update the creatives of an existing ad right on the ‘Edit Ad’ page, allowing them to more easily manage and make changes to their campaigns in real time. 

  • Forecasting Auction Results: The redesigned Estimates tool in the Reddit Ads Manager provides advertisers with impression and click estimates for their ad group, as well as an estimated audience size. This helps advertisers understand their advertising potential and outcomes from the outset and dynamically make changes to ensure their campaign objectives are met. 

Shariq Rizvi, Reddit’s EVP of ads monetisation, said: “Reddit’s advertising business is growing at a great scale globally.  

“As we continue to welcome new clients to our platform, we are committed to providing them with a best-in-class experience as they get started, and with ensuring the best possible tools and features so our longstanding partners can make the most of their campaigns on Reddit. 

“These updates to our Ads Manager reflect this commitment and our investment in setting all advertisers up for significant success on our platform. There’s a lot more to come as we continue to update, adapt and innovate Reddit Ads Manager, and we look forward to sharing more, soon.” 

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