Reddit rolls out new ad products

By AdNews | 7 December 2023
Jim Squires.

Carousel Ads and Product Ads are now available within Reddit's Conversation Placement ad offering.

The new units, placed in the heart of Reddit discussions, provide a way for advertisers to scale to relevant audiences and drive  full funnel performance among the hundreds of thousands of conversations that happen in Reddit communities every day.

The Conversation Placement, announced in 2021, sits within a conversation thread, under the original post, and above the first comment.

Reddit has also redesigned Carousel Ads to allow brands to show up to six images or GIFs within the unit, all with their own clickable link to their respective landing pages. 

Jim Squires, Reddit’s EVP of business marketing and growth, said around two in three redditors say they would purchase a product if they saw an ad for it on Reddit, which represents a huge, untapped market for brands to reach relevant audiences who are leaned in and ready to take action.

"Our interest-based communities, and particularly the conversations happening within those communities, is unique to Reddit and brings an unmatched opportunity for advertisers to reach the right people in the right context,” he said.

“As we continue to scale our advertising business, we’re investing in what makes the Reddit community, and our ads business, so special: the richness of discussion happening between real people. Doing so allows us to get more brands in front of our users so they can discover new products and services they love, and these latest updates to our Conversation Placement is the latest example of our efforts to this end.”

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