Reddit has announced its latest advertiser offering, Conversation Placement.
This allows brands to reach users where they are most engaged in their passions and interests.
The Conversation Placement sits within a conversation thread, under the original post and above the first comment, giving advertisers the opportunity to scale reach beyond Reddit feeds.
“Reddit users thrive on conversations and are highly engaged in unique dialogues around their passions," says Reddit president of advertising, Harold Klaje.
“This launch is an outcome of our close and continued collaboration with Reddit advertisers to ensure solutions that tap into what makes Reddit special."
Reddit beta-tested Conversation Placement with more than 600 advertising partners for almost 12 months.
These test partners saw a 9% average increase in clickthrough rate (CTR), 10% higher downstream conversion rate (CVR), and 23% lower Cost Per Click (CPC) rate when using both Conversation placement and Feed.
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