Global advertising technology company Quantcast and video ad technology company FreeWheel have announced a partnership that allows advertisers direct access to global premium video publishers.
As part of the deal, marketers working with Quantcast will have access to premium programmatic video supply across all personal screens and devices, including over-the-top (OTT) and connected television (CTV).
The partnership and its accompanying capabilities will be live in market, including Australia and APAC, from Q3 2023.
Konrad Feldman, CEO of Quantcast, said CTV’s rapid expansion and growth is transforming both the digital and TV ad sectors and companies have to move quickly and nimbly to anticipate shifting consumer behaviour.
"By teaming up with FreeWheel, we can better support our advertisers to reach consumers across even more engagement and connection points," said Feldman.
Jon Mansell, U.S. head of marketplace demand for FreeWheel, said its excited to be teaming up with Quantcast to help drive incremental demand for sellers across the streaming ecosystem.
“This new partnership enables us to provide a new programmatic access point to FreeWheel’s ad server, a direct connection that helps marketers to further reduce waste and avoid unnecessary exchange redundancy, all while delivering a better experience to consumers," said Mansell.
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