QMS Media has completed a strategic partnership to create a world leading technology led sports media business.
The deal will see Bruin Capital and QMS owner Quadrant Private Equity become co-owners of global sports technology company TGI Sport which includes TLA Worldwide (Aust) Pty Ltd and TLA - ESP Limited (UK).
TGI Sport was acquired by outdoor media specialist QMS in 2018. TGI’s advertising and broadcast technologies are across some of international sports’ most prestigious venues and events, including UEFA, La Liga, LNR, MLS, England Cricket, New Zealand Rugby, Concacaf and CONMEBOL.
Commercial details of this latest agreement haven't been revealed but one report says Bruin is making a US$100 million investment.
QMS founder Barclay Nettlefold, now TGI's Global CEO: “The completion of the deal forms a key component of our strategic vision as we set out to create a world leading technology led sports media business.
"The new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide.
“We are well positioned to drive significant growth and meet our strategic and financial objectives, particularly with our investment into leading Parallel Advertising (PADS) multiplication technology which is revolutionising the way broadcasters and sporting bodies can segment and regionalise perimeter LED advertising.”
George Pyne CEO of Bruin: “We are very excited to formally welcome TGI Sport and TLA employees into the Bruin family. The response to our new partnership has been tremendous and now it’s time to get going.
"We have a shared vision for the potential and opportunity for TGI Sport and we will deploy the full extent of our global resources, partnerships and capabilities across our portfolio to achieve our goals. Together, I’m certain we can accomplish great things.”
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