Pureprofile's media arm expands into the UK

Chris Pash
By Chris Pash | 31 May 2021

Pureprofile's media business, Pure.amplify, launched into the Australian market in September last year, is expanding into the UK.

Pure.amplify creates proprietary market research and customer journey mapping; developing overarching and holistic strategies to implement programmatic advertising, media buying and generate audience insights.

Tasneem Ali, general manager of Pure.amplify, says the UK move is a crucial next step for the business. 

“We are very excited to be leveraging our highly skilled team in the UK to grow our presence in the region, and cement our client offering," says Ali.

"The UK team will expand its reach with the addition of a full suite of digital advertising solutions that will greatly benefit new and existing customers. 

“Our growth into new regions provides a unique opportunity for Pure.amplify clients to conduct fully integrated, multichannel campaigns across a broad range of global audiences and time zones.”

The team in the UK will be led by Pureprofile’s current head of performance marketing, Catherine Jones, who joined the business in 2016.

“Expanding Pure.amplify’s business into the UK provides an exciting opportunity for our team of digital experts to provide additional value to our clients across the region," says Jones.

"Pure.amplify provides the unique ability to create highly impactful media campaigns, based on bespoke targeting made possible by proprietary consumer research.” 

ASX-listed martech Pureprofile in December 2020 raised $18.8 million in a rights issue to retire debt and target growth. 

In the March quarter, the company reported a 25% lift in revenue to $7.1 million. Media revenue foir the three months was $1 million, up 28%. 

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