Pureprofile reduces debt and surges ‘ahead of expectations’

Chris Pash
By Chris Pash | 27 January 2021

ASX-listed martech company Pureprofile, with reduced debt and a renewed vision, says it is “well placed” for the rest of the 2021 financial year.

The company raised $18.8 million in December in a rights issue to retire debt and target growth. 

Pureprofile is now positioning for growth and investment, including expanding its software-as-a-service offering, and delivering more targeted media campaigns for clients, through the use of first-party data.

The company says its December quarter results were “well ahead of expectations” with revenue up 26% to $8.2 million, driven by strong performance in all business units.

Pureprofile dec q 2020

Its debt facility has been reduced to $3 million from $25 million.

Pureprofile: “Corporate growth strategy is to continue to build on our core data and analytics assets, while leveraging them through commercial applications.”

The company also released an outlook:

Pureprofile outlook

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