Strategic design consultancy Principals has brought Ashling Withers and Natasha Ramkissoon into the agency’s employer brand team in response to a threefold increase in internal brand projects.
Withers returns to the agency as a senior consultant for employer brand, having been with Landor & Fitch for the last six years where she worked as a brand strategist. Before that, she spent two years at Principals as a business development manager.
Withers said: “It’s great to be back at Principals and to work with Claire in this high-demand space. Employer brands have never been more important. I’m looking forward to helping Australian businesses make a difference from the inside out.”
Ramkissoon, who joins as a consultant for employer brand, previously worked in recruitment for the marketing industry.
“Having worked in recruitment, I have seen first-hand the challenges organisations face attracting and retaining talent. It’s exciting to have the opportunity to help them change perceptions of their brand.”
Claire Gallagher, internal brand director at Principals, said: “In the past two years, we have seen exponential growth with the focus on employer brand accelerating during COVID. Employees are at the forefront of company agendas in a way we have never seen before. Meanwhile, how we all work continues to shift creating an incredible opportunity for businesses to rethink the way they appeal to talent.
“This is reflected in our expanding strategy team as we provide insights and human-centred design solutions to clients, helping them understand what makes their people tick and redesigning processes and services to enhance the employee experience.
“With all this happening, Ashling and Natasha are joining the team at a crucial time.”
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