Marketing consulting business The Influence Group and its strategic insights business Pollinate have appointed Shannon Kenna as managing director of both companies’ Canberra offices.
Kenna brings with her a diverse skillset spanning marketing, media relations, research and corporate communications, with a strong public sector background across social policy, public affairs and government administration, most recently as assistant secretary communications at commonwealth treasury, where she worked for eight years.
Pollinate chief executive officer, Howard Parry-Husbands, said: “We’re proud to welcome Shannon to our team as we focus on the expansion of our Canberra office.
“Shannon’s in-depth knowledge and experience in the local market will enable us to provide the most valuable thoughts and insights for our clients."
The Influence Group chief executive officer, Henry Tajer, said: “Having Shannon lead our Canberra operations will enable us to partner with government in meaningful and effective ways that will showcase the role of influence in public and cultural communications.”
Kenna said: “I'm thrilled to have the opportunity to join Pollinate and The Influence Group as they enter this new phase for their business.
”Over my many years as a communications professional, I've seen the research pointing to the importance of influence in creating real change.
"It's an aspect of communications that hasn't been used to its fullest potential and I'm excited to join the team that is paving the way for this new direction."
The Influence Group also owns influencer marketing business Social Soup.
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