Pinterest is launching its first holiday gift guide, enabling brands to directly inspire shoppers through curated boards of shoppable items.
In Australia, brands including MECCA, Officeworks, and Kmart have all selected products which align with the platform’s gift-recipient focused guides, with a special ‘2022 Gift Guide’ badge spotlighting the selected items across feeds.
Lottie Laws, sales director at Pinterest said: “People love shopping on Pinterest, whether to find something for themselves or a really special gift for a friend or loved one.
"And because people come to the platform with a commercial mindset but are undecided on exactly what they’re looking for, they actually want to hear from brands, and get inspiration from the ads they see. Our new holiday gift guide offers a curated spotlight of items from multiple brands, making the shopping experience even easier for Pinners searching for gift inspiration this season.”
Hannah Fillis, head of digital at MECCA,said: “Pinterest insights help us see what our audience is feeling inspired by online, and ultimately, what they’ll likely be purchasing soon to make that inspiration a reality.
"We’re excited to feature in Pinterest’s first ever Holiday Gift Guide, letting us reach shoppers at the start of the festive season with beauty products and gift ideas that we know are exactly what they’re looking for.”
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