Pia Coyle, a managing partner at independent media agency Avenue C, has been appointed PHD's managing director of Sydney
She replaces Stephanie Douglas-Neal who left earlier this month.
Coyle said: “I am super sad to be leaving the amazing Avenue C team and my great friends Hugo (Cutrone), Will (Chapman) and Daniel (Cutrone).
"Their business really is something special, but I am also very excited to join the PHD crew - there is so much opportunity to add some energy to an established and awesome team, I can't wait to get stuck in.”
Coyle will be responsible for leading the Sydney office, continuing to drive strong agency culture, and maintaining and building relationships with PHD’s clients.
Before Avenue C, Coyle held several senior roles across the industry, leading the client and investment offerings at Ikon and working at both UM and Starcom.
PHD Australia CEO Mark Jarrett said: “I’m very excited to be welcoming Pia to the business, I have no doubt she’ll have a really positive impact and I can’t wait to see PHD Sydney move into another stage of growth in 2023."
COO Stuart Bailey said: “We are delighted to welcome Pia to PHD, she brings a wealth of experience to our business. With a strong understanding of client needs and the broader media and marketing environment, Pia is the perfect fit to lead the agency. I look forward to seeing her nurture the relationships with our long-standing clients.
Coyle will step into the role in March and will report to Bailey.
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