Members of the Outdoor Media Association (OMA) and Independent Media Agencies of Australia (IMAA) have co-hosted a night of networking and updates.
The event featured a welcome by IMAA CEO Sam Buchanan; an industry outlook and updates by OMA CEO Elizabeth McIntyre; the latest MOVE 2.0 development milestones presented by Grant Guesdon, a MOVE 2 Lead; plus details on what will be new with MOVE 2.0 and how agencies can leverage the new features for campaign planning power.
Guests also got to experience the OMA's new out-of-home (OOH) quiz activation that tested their OOH knowledge.
The next OMA and IMAA event is in Melbourne in September.
Earlier this month, the IMAA launched Out-of-Home 101 – a comprehensive guide to the nation’s out-of-home (OOH) sector as part of its IMAA Academy education program. The e-learning module is the latest course in the IMAA Academy’s eight-part education program and is a collaboration between the association and the OMA.
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