PHOTOS -'s iPX 2023 Sydney

Jason Pollock
By Jason Pollock | 5 September 2023's Partnerships Experience (iPX) recently came to Sydney's Beta events space for a full day of networking, knowledge-sharing, inspiration and activations between brands, content creators, affiliates, publishers and agency partners, followed by an exclusive afterparty.

Attendees tap[ed into the experiences and insights of industry leaders, innovators and trendsetters through keynotes, fireside chats and panel discussions.

After the day began with fireside chat with Dave Yovanno, CEO of - who told AdNews that creators, content commerce and control were three areas for brands to focus on in the years ahead - Sarah Hamilton shared how to build 'cult' brands, before the 2023/24 roadmap was unveiled.

Panels on turning influencers into business partners and how partnerships can help brands 'hack' an economic downturn, a networking activity broke the late afternoon sessions up before a final panel on the state of content commerce and the closing keynote by Nick Marshall, 2020 Australian of the Year -Local Hero- QLD.

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