Bauer Media's controversial men's title, Zoo Weekly, has come under fire from a change.org petition which is calling on the CEO's of both Coles and Woolworths to drop the title from its shelves.
The petition, which was started on the May 8, is calling on the supermarket giants to stop selling the magazine due to its sexualisation and objectification of women.
The petition was started by a member of Collective Shout, a group which is aims to target corporations, advertisers, marketers and media which objectify women and sexualise girls to sell products and services.
On the petition page, the creator that: “I’m a 23-year-old woman trying to navigate my way around a culture that is surrounded with porn, sexualisation and objectification of women and enjoy healthy, respect-based relationships with men. But how is that possible when so many of them are being fed a diet of porn and violence including in magazines like Zoo Weekly read by thousands of boys every week?
“I want this to change. Why should our major supermarket chains supply this magazine which promotes the abuse of women like me?”
The petition so far has attracted 1,377 supporters.
This isn't the first time Zoo has garnered negative attention for its content. The publication was called out for its competition which asked readers to search out “Australia's hottest asylum seeker”.
Zoo Weekly was also one of the brands rapped by the department of foreign affairs for using the words Anzac, without accurate permissions.
Zoo Weekly, according to the November Audit Bureau of Circulations figures, has a circulation of 29,035, which is 27.92% less than the audience it received a year ago. According to its website it receives a readership of 435,000 thousand.
Woolworths and Coles didn't respond to AdNews's request for comment by deadline. Bauer declined to comment.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org