Perspectives - Adam Furness at - What it means to be human

By AdNews | 14 December 2021
Adam Furness.

AdNews is following the WFH Diaries with a series of Perspectives, asking two questions: What did you learn in 2021 and what are you looking forward to in 2022? We've also encouraged the industry to glam, dress for the best, and face next year with optimism. 

Adam Furness, Managing Director, APAC

Like many people around the world, the biggest takeaway for me was that I love being around other humans and I missed that human connection. 

It got me thinking both personally and professionally about the value of connectivity and what it means to be human. In my personal life, I made a real effort to pick up the phone more to ‘check in’ and try to have real conversations. And in my professional life, I began to explore the emerging area of Human Experience (HX) and what it means for as a business and for the marketing industry. 

I also spent a lot of the year recruiting and onboarding new team members remotely across APAC and feel like I’ve grown a fair bit in terms of understanding the power of empathy in building connections. It’s also confirmed that my team is truly incredible and can adapt, pivot and still have fun from their living rooms.

What are you looking forward to in 2022? 

Hugs and travel mainly. I’ve got family, friends and colleagues around the world to catch up with and there’s a whole lot of real-world fun, inspiration and hard work to be done. On a more prosaic level, we’re one of the many people across Sydney who have been doing a bit of lockdown renovation. I’m definitely looking forward to that ending so we can host some long-overdue parties. 

Here’s a photo of one of the last parties I went to this year… It was a Royal theme party at a friend’s farm down the south coast. I’m with my wife Sophia dressed as Princess Margaret. 

I like this photo as I’m looking up… represents up and onwards in 2022.

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