PayPal has moved to shore up its turf as Apple prepares to take a bite out of its lunch.
Apple's proposed rollout of its own payment service using Near Field Communication (NFC) has put PayPal on the defensive. It's opening shot questions Apple's the security credentials.
Placing an ad in the New York Times, USA Today and San Francisco Chronicle this week PayPal suggested it spoke on behalf of the world with the strapline: “We the people want our money safer than our selfies.”
Paypal also tweeted the same message.
The dig at Apple's recent iCloud security breach, which resulted in over 100 iCloud user accounts hacked and nude celebrity photos leaked.
The eBay-owned payment provider has also uploaded a three minute video to its YouTube channel which outlines all the ways PayPal is revolutionising the way consumers can use their money today. Without being locked in to one ecosystem.
It also has a dig at Apple over the fact Apple Pay won't be available right away. The US rollout is likely to be October. There is no date yet for Australia.
Let the payment battle begin.
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