US-based digital marketing intelligence platform Pathmatics, used by major brands including Nestle, MediaCom, Target, and Reddit, announced its expansion into Australian and New Zealand.
This will be the first time Pathmatics, and its suite of features including Facebook advertising intelligence, will be available direct to brands in Australia following a previous alliance with Nielsen.
Brands and marketers using Pathmatics will now have greater visibility into how their competitors are spending on ads across digital, video, display, and mobile, and for the first time, have access to Facebook advertising intelligence,
Eugene Du Plessis will lead the Pathmatics ANZ presence as regional director, joining from Nielsen Australia, where he spent the last six years.
“I’ve worked in the ad space for many years, and one of the top demands I constantly hear from brands is having easy access to data insights," he says.
"Pathmatics not only offers unmatched insights, including estimated ad spend, across industries, but it is simple enough that anyone in the team can use it.
"Within seconds, marketers can assess the strategies of their competitors, like spend, impression, creative, and messaging choices. It’s really powerful insights that add immense value."
Pathmatics co-founder and CEO Gabe Gottlie: “As the world increasingly shifts to digital, it’s imperative that companies can quickly understand the strategies of their competitors, and the greater digital marketing ecosystem.
"Until now, there has been a lack of transparency into Australia and New Zealand’s digital and social ad landscape, so we’re thrilled to be giving marketers and brands with a presence in each market the ability to make more informed decisions about how they invest their advertising dollars.”
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