Paramount Australia and New Zealand (ANZ) at its 2023 Upfront announced a partnership with Innovid, providing interactive, premium, connected television (CTV) ad products in Paramount’s suite of progressive digital advertising solutions.
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, offers immersive and interactive CTV advertising formats that complement and add value to the audience experience, giving marketers access to ad products that delivers impact and engagement.
The first product unveiled in the partnership is AdSelector, providing a non-disruptive audience experience that asks the viewer simple, interactive inquiries related to the content that builds unique and scalable market segments who are interested in products or services relevant to their needs or interests.
Diane Ho, national digital sales director at Paramount ANZ, said: “We’re proud to partner with international ad technology powerhouse Innovid, in this future-focused, Australian-first deal.
“This partnership is yet another example of our commitment to industry innovation, so we’re thrilled for AdSelector to join our comprehensive playbook of sophisticated digital advertising solutions, giving our clients powerful tools to go beyond the first impression and a fast track to sales.
“AdSelector will allow audiences to identify their interests, or the solutions they’re looking for, and marketers can then meet that need which will in turn boost ad performance and reach business goals.
Stas Vainshtein, vice president Asia Pacific, Innovid said: “We’re thrilled to expand our partnership with Paramount ANZ to help brands take TV advertising beyond engagement and drive performance through data-driven, personalised creative at scale.
“As audiences shift to streaming, there’s an opportunity to create significant impact for brands. Paramount’s popular programs, inventory and audiences combined with Innovid’s creative advertising solutions will enable marketers to boost performance and deepen engagement like never before.”
The Innovid AdSelector interactive advertising experience is available now and joins a suite of recent announcements and ad products from Paramount ANZ including KERV Interactive and Samba TV.
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