Pandemic Habits - Australians are reading more home and garden content

By Chris Pash | 21 May 2020

Australians are spending substantially more time online studying home and garden content during the COVID-19 lockdown, according to research by Nielsen.

Nielsen Digital Content Ratings data shows that Australians spent 120% more time on home and garden websites since the government announced restrictions on March 29.

Australians aged 25-39 have spent 139% more time on home and garden websites during the lockdown period

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Before the COVID-19 lockdown, online engagement with home and garden content was relatively even throughout the week.

However, since the restrictions, there has been a dramatic increase during the weekend with Saturday up 151% and Sunday 135% higher.

Survey data from a Nielsen Pulse Survey shows that 35% of Australians aged 18+ have purchased house and garden products in the past month. 

Asked about what motivated them to make their recent house and garden purchase, Australian audiences indicated that the extra time they had was by the biggest driver at 30%.

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