The Outdoor Media Association (OMA) has added another three members: CV Media & Signage, JOLT and OIS.
This brings a total of nine new members to the association this year.
JOLT also joins MOVE (Measurement of Outdoor Visibility and Exposure), the Outdoor industry’s audience measurement system. JOLT is a zero-emissions mobility company, offering free fast charging with an integrated urban Digital Out of Home (DOOH) network.
“We're excited to be part of the OMA. JOLT's premium street side infrastructure allows advertisers to connect with pioneering, conscious and engaged urban audiences," says Michael Selden, Head of Sales and Platforms, JOLT.
"We are looking forward to working alongside the industry in what is going to be an exceptional few years of growth. With the future developments of MOVE we will see the increased value for advertisers from Outdoor, we are excited to be a part of it."
CV Media & Signage is a national provider of customised visual solutions with expertise across Classic and Digital signage. Offering the turnkey solution from concept and design, to install and support, CV Media & Signage have a broad range of loyal customers in industries such as retail, supermarket, transport, healthcare and property.
Damian Nielsen, General Manager, CV Media & Signage: “CV Media & Signage have been working in the Digital Out of Home industry and traditional Out of Home for over 20 years –designing, manufacturing and installing digital billboards. We’re very excited to now be a part of OMA and the evolution of the industry."
OIS is a world first technology platform that centralises third party campaign adserving, management and verification reporting across Digital, Classic and programmatic Out of Home (OOH).
Justin Singh, CEO, OIS: “OIS is a pioneer of verification in Australia, and we’re excited to become a member and work collaboratively to create an even more trusted Out of Home marketplace that fuels growth. In addition to this, the OIS platform is driving significant productivity gains and transparency for buy side stakeholders, helping make campaign activation easier than it’s ever been.
Charmaine Moldrich, CEO, OMA: “Welcoming CV Media & Signage, JOLT and OIS to the membership further solidifies the value of a unified industry and renews confidence in our current program.
“In the last six months, has seen a resurgence of interest in the association with nine new members joining which is getting us closer to our goal of representing a 100 per cent of the industry.”
In mid-August, the OMA will launch the results of its $1.3 million research project with Neuro-Insight which explores the neuro impact of Digital and Classic signs on audiences.
The industry will use the data developed from the research to introduce a new value-based currency to make it easier for advertisers and agencies to understand the value of their OOH campaigns. This will be introduced as part of the upgrade to MOVE in the coming months.
“This is an exciting and important time to join the association as we shift up a gear. It’s great to see more Out of Home players adding their voices and new perspectives into the mix,” says Moldrich.
Recent additions to the OMA membership include AdFlow, AOSCo, Shopper, Think Outdoor, Total Outdoor Media (TOM) and Val Morgan Outdoor (VMO).
There are three categories of OMA membership: Media Display members, Non-Media Display members, and Asset Owner members.
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