Optus ups investment in English football coverage

Josh McDonnell
By Josh McDonnell | 11 November 2019

Optus Sport has secured the exclusive live rights to broadcast the top tier of English women's football, the Barclays FA Women’s Super League (FA WSL), for the next three years in Australia.

Following its coverage of the FIFA Women’s World Cup, Optus Sport has strengthened its investment in women’s football by streaming the FA WSL from November 17.

The deal continues Optus’ commitment to elite top-level football and will see Optus Sport broadcast approximately 50 live matches a full season and around 40 fixtures of the underway 2019/20 season.

Match highlight compilations on Optus Sport, including the mini matches, as well as games on-demand for up to 30 days after first transmission, will also be made available.

“We are delighted to partner with Optus Sport in a historic deal that will showcase the Barclays FA Women's Super League to viewers across Australia," FA senior broadcast manager Tom Gracey says.

“This is our first deal in the Asian region and demonstrates the ever-increasing global appeal of the league. We commend Optus for being at the vanguard of elevating and broadcasting more top-level women’s football.

Optus’ head of TV and content Corin Dimopoulos says the telco remains focused on helping grow women’s football in Australia.

The Barclays FA WSL joins a slate of football content on Optus Sport, including live coverage of every Premier League, UEFA Champions League and UEFA Europa League match.

“We are proud to be Australia's home of the Barclays FA Women’s Super League and look forward to growing interest in and sharing the league with our expanding base of Optus Sport customers,” Dimopoulos says.

Alicia Ferguson, former Matilda and Optus Sport Expert, added, “It is really exciting Optus Sport has secured the rights. Optus Sport will not only be making more football available to Australian viewers, but importantly, increasing the visibility of women’s sport.”

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