oOh!media has introduced digital advertising screens at Qantas Club domestic lounges and foyers as domestic travel returns to near pre-COVID.
The lounges, with upgraded 75 LED screens, also have a refreshed content platform with curated content from The Australian including news, sport, travel and luxury lifestyle.
Coverage includes lounge foyers and inside Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra Qantas Clubs, business and private lounges, as well as inflight entertainment video opportunities onboard Qantas jets.
Inflight entertainment video can also be segmented to target economy, business and first class customers domestically and internationally.
Robbie Dery, chief commercial operating officer at oOh!, said: “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high quality audiences.
“oOh! is committed to making public spaces better, and with domestic air travel returning to 2019 levels, and as the only national airport OOH, oOh! reaches the affluent business audience at every stage of their travelling journey.
"This includes some of the best large format billboards external to the airport precinct, along with departures, the lounge precinct, inflight, at arrivals, right through to their office location, making the business audience accessible throughout their entire end-to-end journey via one transaction and media partner.”
oOh! is a leader in outdoor media in the Australian aviation sector with multiple networks in 16 cities and 20 terminals.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.