OMG picks Veridooh for outdoor verification

By Mariam Cheik-Hussein | 12 February 2020
Veridooh co-founder Mo Moubayed

Veridooh has been selected by Omnicom Media Group (OMG) as its independent out-of-home verification partner.

As part of the deal, the digital out-of-home (DOOH) verification company will verify and measure all DOOH campaigns from the group’s agencies, covering key metrics such as length, share of voice, number of plays, exposure time, number of panels and location of panels.

“Clients are seeking independent verification from all media, and digital out-of-home is no exception,” says Mo Moubayed, Veridooh co-founder.

“Our platform answers any critical questions that advertisers may have around the delivery of their campaigns. Given the size and the number of moving parts in DOOH campaigns, independent verification and measurement is the only way to be certain that campaigns are running as intended.”

The partnership came after a 12-month review and testing process by OMG, with Veridooh to work across all its agencies, such as OMD, PHD and Hearts & Science.

“Veridooh’s technology puts OMG at the forefront of the quest for utmost transparency and delivery insight in the digital out of home industry, and ensures implementation is as intended,” says Jo Dick, OMG head of partnerships for outdoor and audio.

“All digital out of home campaigns should have the metrics and level of tracking that digital online marketing can give, and that level of independent insight gives brands confidence that they can make informed decisions.”

Veridooh also recently partnered with GroupM to measure its campaign across the nation.

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