Omnicom Media Group, its agency OMD, and australian media owners have combined to support the International Paralympic Committee’s #WeThe15 campaign.
This is the world’s biggest inclusivity movement for people with disabilities, created by UK agency adam&eveDDB.
#WeThe15 takes its name from the 15% of the global population who have a disability, a marginalised group forgotten by the inclusivity agenda.
For these 1.2 billion people, access to basic human rights such as healthcare, education and employment, are at best limited and at worst non-existent, making it harder for people with disabilities to live, work, thrive, or even survive.
The Australian media owners supporting #WeThe15: Val Morgan, oOh!Media, Network Seven, QMS, ARN, SCA, NOV, GOA, BIG Outdoor, Motio, Vicinity, Shopper, Tonic, Westfield, JC Decaux, Nine Entertainment, Foxtel, Channel 10, Twitter, Verizon, and Facebook.
The creative has been adapted for Australian audiences and will run for the duration of the Tokyo 2020 Paralympics.
Peter Horgan, Omnicom Media Group CEO ANZ: “When our teams saw the #WeThe15 campaign it resonated with all of us, and we knew Australia’s media owners would work with us to bring much needed awareness for this cause.
"Media owners in our market are always very generous in their support for charities and Diversity & Inclusion campaigns, and we want to say a massive thank you for their backing on this important campaign.
"Across all OMG businesses we are committed to ensuring inclusivity is ingrained in our culture and not a one- off extra passion project. Having prioritised community and purposed based advertising for a number of years, it is hugely rewarding to see work like this that will make a real difference and we can be very proud of."
Craig Spence, Chief Brand and Communications Officer at the International Paralympic Committee: “At the IPC we believe that Change Starts with Sport and through #WeThe15 we want to change the lives of the world’s 1.2 billion persons with disabilities.
“By partnering with multiple international organisations to launch #WeThe15 ahead of the Tokyo 2020 Paralympic Games we want to use the platform of the world’s third biggest sport event to spark a decade long transformation for the world’s largest marginalised group.”
Prince Harry, patron of the Invictus Games Foundation: “One of the reasons why I was inspired to create the Invictus Games was to help destigmatise physical and invisible injuries and give the men and women who have experienced them a platform to show the world that they and we can accomplish anything, when we put our mind to it.
"Everybody at the Invictus Games Foundation is honoured to join the WeThe15 campaign and believe in its mission to inspire meaningful change in communities around the world.”
Mat Goff, CEO at adam&eveDDB: “WeThe15 gives a voice to the biggest unheard group in the Inclusion agenda. This Tokyo 2020 launch campaign is just the start of a movement that will drive real change for over a billion people worldwide. The more brands and organisations and people that get involved in this movement, the louder that voice will be and the faster the change will come.”
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