Anthony Sciacca has been appointed MediaCom's head of marketplace, Sydney.
He was previously group trading director at OMD Australia. Sciacca joins MediaCom with more than 15 years of industry experience.
“I am incredibly excited to be joining the MediaCom family and to have the opportunity to work and collaborate alongside such great talent, clients and partners," says Sciacca.
“I feel very fortunate to be leading the Sydney Marketplace team and believe that MediaCom is uniquely placed for the future within the convergent landscape, with media playing an increasingly pivotal role in delivering outcomes for client’s businesses and society.
Nick Thomas, national head of investment: “Anthony marks yet another big hire for us as we further build on our momentum of attracting key talent to our business. His enthusiasm, energy, skillset and existing relationships within our industry are a perfect fit for our culture, clients and partners.
“As we focus on the future, Anthony will oversee our digital IO and traditional investment teams based in Sydney. I have no doubt he will enable us to accelerate towards a converged future between digital and investment, continue to transform our product and ensure MediaCom’s talent is future fit.”
Yaron Farizon, CEO MediaCom AUNZ: “I am so pleased to have the calibre of talent that Anthony represents join us as it is yet another example of how MediaCom is building the strongest talent bench to the benefit of our clients.
“He is a respected investment leader with the knowledge and expertise required to drive performance and growth for our clients and media partners, helping them all to ‘See the Bigger Picture’.”
MediaCom is part of WPP AUNZ, Australasia’s leading creative transformation company.
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