NRMA Insurance today launches its first boat campaign.
The campaign, via Thinkerbell, kicked off with a simple statement: "Boat owners will get it."
Judge for yourself, with an opening scene at a boat ramp, early one morning: "You've got this ... and we've got you."
Credits
Client: NRMA Insurance
Chief Marketing Officer: Brent Smart
Director of Content & Customer Engagement: Zara Curtis
Director of Brand Marketing: Sally Kiernan
Marketing Lead Creative & Innovation: Elizabeth Stokes
Social Media & Content Consultant: Jessica Yorke
Corporate Communications Adviser: Annabelle Vo
Creative: Thinkerbell
Chief Strategy Thinker: Adam Ferrier
National Chief Creative Tinker: Jim Ingram
Executive Creative Tinker: Paul Swann
Lead Tinker: Chris McMullen
National Head Production Tinker: Grant Anderson
Head Brand Thinker: Gerry Cyron
Chief Executive Officer: Margie Reid
General Manager (North): Katie Dally
Lead Thinker: Imagene Callinan
Production: Revolver
Director: Dani Pearce
Managing Director/Co-Owner: Michael Ritchie
Producer: Sarah Nichols
Director of Photography: Lachlan Milne
Sound Design: Rumble Studios
Photography: Alex Cooke
Media: Initiative
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