Full-service creative agency Not Another has been awarded a campaign contract from the Australian Government’s eSafety commissioner to raise public awareness about eSafety’s role in keeping Australians safe online.
The Sydney-based agency was selected in a competitive tender thanks to its concept titled "Your eSafety Kit," which illustrates the important work eSafety does by drawing parallels to everyday safety items.
The campaign is set to launch in late October and aims to deepen the Australian public’s understanding and engagement with eSafety’s important services.
Mark Townshend, co-founder of Not Another, said safety items are tangible symbols that everyone understands.
"They’re straightforward, accessible, and in an emergency, invaluable. That's precisely what eSafety's services represent in the digital world," he said.
“Combining our creative storytelling skills with the important work that eSafety does will result in an impactful campaign. Together, we’re committed to making sure everyone knows eSafety is there to help them."
Adrien Taylor, Not Another co-founder, said the agency is incredibly excited about this opportunity.
“We are passionate about creating positive social behaviour changes that benefit society, and what better way to do that than by contributing to an organisation that’s dedicated to keeping people safe online?" he said.
With campaigns such as SCAM Gallery for Facebook/Meta, Dial it Down for the Human Rights Commission of New Zealand, and Porn Week for Netsafe, Not Another has developed multiple campaigns to help ensure people stay safe online.
eSafety is Australia's independent regulator for online safety. It educates Australians about online safety risks and helps to remove harmful content such as cyberbullying of children and young people, adult cyber abuse, image-based abuse and illegal and restricted content.
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