Nine Upfront: A retail media partnership program to amplify the omnichannel ecosystem

By AdNews | 6 September 2023

Nine has unveiled a retail media partnership program that will amplify and extend the omnichannel ecosystem of its retail media partners.

The program will also help advertisers to multiply the return on their retail media investment using Nine’s suite of assets, content and first party data.

Nine’s chief sales officer, Michael Stephenson, said RTLX is a game-changing retail media partnership program available to all of its partners that have owned and earned media assets.

"It helps partners create full funnel marketing solutions for brands and helps brands maximise the return on their retail media investment," he said.

RTLX will give each of its retail partners access to Nine's content to create new consumer experiences on their platforms and access to the development teams to create new and leverage existing data and advertising products.

The combination of Nine’s content, data and technology with retail media partner assets will create a full funnel mega marketing platform for advertisers with unrivalled scale, said Stephenson.

"Together with our retail media partners, RTLX will work with brands to multiply the return on their retail media investment by unlocking Nine's scale and using our content, data and technology. New advertising products, new commercial models and new affiliate programs will be introduced to deliver a greater return on clients’ retail media investment."

Sam Brennan has been appointed as the director of strategic partnerships - retail media, and will lead the new integrated team with research, insight, strategy, creative, production, econometric modelling and commercial capability leveraging cross platform resources from Powered.

Brennan said retail media is in an exciting growth phase.

“RTLX will use the power of Nine to supercharge our retail media partner assets to create a powerful platform for brands. There's never been a better time to partner with Nine," he said. 

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