Nine secures long-term content deal with BBC Studio

Josh McDonnell
By Josh McDonnell | 16 October 2019

BBC Studios and Nine have agreed a long-term partnership for the BBC Planet franchise, which will see Nine premiere five series' from the world-leading producers and distributors of Natural History programming.

The agreement guarantees Nine the Australian premiere rights for multiple Natural History series from BBC Studios over the coming years: five from the BBC Planet franchise and one other, still to be announced.

The first BBC Planet series is Seven Worlds, One Planet, revealed by Nine at its Upfront today. Other titles announced as part of the BBC Planet franchise are: Perfect Planet, Green Planet, Frozen Planet II, Planet Earth III.

“The BBC and Sir David Attenborough consistently deliver world-leading blue chip natural history. The power of the BBC Planet franchise is that it is cross generational in appeal. It also has the ability to challenge and impact the way audiences think about their planet," Nine program director Hamish Turner says.

“Nine are thrilled to have secured the exclusive premiere rights for a long-term commitment in Australia. This is an exciting opportunity to partner with the leaders of Natural History programming and distribution.”

As well as the on air broadcast, the BBC Planet relationship covers integration opportunities online and off air, supporting the global TV event and the conversations generated around these pioneering flagship series.

“Nine has been a wonderful supporter of our premium landmark programming over many years, and they are the perfect partner for a deeper, long- term relationship with the BBC Planet franchise," BBC Studios ANZ head content sales and co-productions Deb Tod says.

“We have seen the beauty and power of programs like Blue Planet II, which prompt global discussion and action. We look forward to working with Nine to create unique event television that will bring people together in a shared experience.”

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus