Nine has revealed a new-look Brisbane Times, with an increased investment in an expanded editorial team and refreshed brand identity.
Food and culture editor Matt Shea, city reporter Courtney Kruk and sport reporter Nick Wright have all been brought onboard.
A marketing campaign will also roll-out across Queensland, utilising out-of-home, Nine’s in-house inventory and digital assets. Using still photos and video content from photojournalist Adam Ferguson, the imagery used in the 30-second TVC is complemented by bespoke music created by Bluey composer Joff Bush. The voiceover is provided by Guyala Bayles, a 21-year-old model, poet and actress originally from the Murri community in Queensland.
Sean Parnell, editor of Brisbane Times, said Nine wants Brisbane Times to reflect the community it serves - vibrant, innovative, hopeful and diverse - while still being on-topic and on-trend.
"People have been telling us they want something different and something better," he said.
"Through our recent hires, ongoing changes to our newsroom, extra features for subscribers and a more modern, digital website, we now have the capability to do that. We will continue to keep engaging with the community to make Brisbane Times a success, and to reflect our fast-changing region."
James Chessell, Nine’s MD of publishing, said it’s no small thing to be investing in a newsroom at a time when many other media organisations are pulling back.
"We strongly believe Brisbane deserves a stronger alternative," said Chessell.
"Brisbane Times has always put independent journalism - not ideology - at the centre of what it does. By committing more resources to the newsroom we will be able to serve its growing audience with more stories that make a meaningful difference to their lives.”
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