An estimated $450 million was spent on social media advertising across Facebook and Twitter in the March quarter, says Nielsen.
Nielsen Ad Intel Digital now has detailed advertiser-level social, in-app media spend and creative data.
The increased breadth of measurement provides new visibility into some of the largest ad investments on digital, says Nielsen.
Video collections have also been expanded to cover pre, mid and post-roll content for mobile and desktop devices.
Nielsen says media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.
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