Nickelodeon has appointed a Foxtel GM to lead its Australia and New Zealand operations from February. Ben Cox, Foxtel's GM of content aggregation, will succeed current VP and general manager Jihee Nam, who is leaving the company at the end of this month.
He will be responsible for the day-to-day management of Nickelodeon’s brands in Australia and New Zealand, overseeing a 24-hour subscription television network available in more than 4 million households, as well as digital platforms, live events, recreation destinations, consumer products, local production and programme sales.
Cox comes to Nickelodeon after more than a decade within the subscription television industry. Prior to his current role at Foxtel, he served as head of channel partnerships and as a business development manager. He has also been a strategy analyst and a product manager at AUSTAR Entertainment.
At Foxtel, Cox has been worked on initiatives for children and youth, such as the launch of the Nick Play app. In 2014, he worked closely with Viacom International Media Networks to grow the distribution of pre-school channel Nick Jr. to become one of the most-watched non-sports channels on the platform.
“As one of the most globally recognised and widely distributed multimedia entertainment brands for kids and family, Nickelodeon has been a trailblazer in Australia for over 20 years,” Cox says.
“I’m looking forward to joining a passionate and kid-centric team that consistently creates innovative entertainment experiences for both kids and kids-at-heart.”
Cox will report to Viacom International Media Networks Australia and New Zealand senior vice president and GM Ben Richardson.
“Ben has always championed the value kids’ brands bring to Foxtel, and he comes into this role with a nuanced expertise I’m confident will continue to drive Nickelodeon’s success,” Richardson says.
“His familiarity with our business combined with a top-notch reputation makes him the perfect choice to lead the Nickelodeon business in Australia and New Zealand.”
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