Nexxen, a global, unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a full suite of free ad-supported streaming TV (FAST) solutions, enabling clients to run campaigns across this channel, in and beyond the Asia-Pacific (APAC) region.
Now offering a single destination for CTV inventory – including broadcaster video on demand, advertising-based video on demand and FAST channels – Nexxen is working to ensure advertisers’ campaigns reach their target audiences, no matter the environment.
This offering comes as FAST channels, in particular, continue to gain traction globally; in APAC, revenue from FAST channels is expected to increase by more than 63% over the next four years, per Statista.
Nexxen is also updating its demand-side platform to include a new storefront, focused on displaying broadcasters, FAST channels and additional premium publisher inventory.
The storefront aims to provide brands and agencies with more direct and easier access to premium supply, thus streamlining digital campaigns. It also delivers increased visibility, transparency and control of inventory to publishers and broadcasters, enhancing their monetisation potential. The storefront is set to launch in 2024.
Adam Hunt, VP of business development and partnerships, APAC at Nexxen, said FAST channels have skyrocketed in popularity worldwide.
“As they continue to gain traction – particularly in APAC – we want to ensure our partners on both the buy- and sell-sides are empowered to make well-informed decisions regarding their inventory needs and capitalise on the highest yielding opportunities," he said.
"We believe the storefront will be a welcome solution for agencies, brands and publishers alike, providing all parties with greater visibility and control as they navigate this ever-changing ecosystem.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.