The Growth Distillery today launched its 2024 research and intelligence program unveiling a significantly expanded slate.
This year's offering from News Corp includes more than 30 research programs and projects across 20 industries and sectors, a series of six exclusive workshops designed for marketers, an expanded industry-focused vodcast series as well as 15 major in-market activations and events.
"Following the success of The Growth Distillery launch 12 months ago, I'm delighted to kick off our 2024 insights offering," says Director of The Growth Distillery Dan Krigstein.
The program reflects our commitment to tackling the most pressing challenges faced by Australian brands, as well as supporting our client partners growth ambitions.
"With this year's broadened insights program and a significantly expanded slate of events and workshops, we're aiming to equip marketers and agency professionals with a deeper understanding of what's going on under the hood of Australia's consumers. We want to empower these decision-makers to better connect with their current and future audiences."
Lou Barrett, managing director national sales, says the Growth Distillery's expanded offering shines a light on critical insights that empower brands, categories and industries to not only understand consumer behaviour but to strategically influence it.
"By uncovering the 'why' and 'when' behind consumer choices, this invaluable toolkit equips businesses on 'how' to adapt,
innovate and influence connections to drive impactful results," she says.
The Growth Distillery has also extended its industry-focused vodcast offering this year to 35 episodes, working in partnership with The Marketing Academy and the Australian Association of National Advertisers.
The tentpole programs of The Growth Distillery in 2024:
- The Influence Codes: a ground-breaking research and insights program to uncover what makes individuals, institutions and brands influential in 2024. Categories to be explored include travel, food, health and retail.
- Moments that Matter: a series of studies that reveal how consumers are navigating purchase decisions from inspiration through to checkout. Sectors to be examined include home retail, health, travel, finance, luxury and food.
- Reframe: a thought-provoking series of explorations that will challenge conventional norms and long-held assumptions to encourage marketers to reframe their approach and thinking to unlock growth. Industries to be analysed include luxury, food, auto, home retail, travel and health.
- Nudge: this project explores how consumers are navigating the new information landscape to instinctively gravitate to what is trustworthy. This will be a must-read for marketers looking to drive behaviour change from their customers.
- Beliefs of the Nation: a foundational research project to illuminate how deeply-rooted values shape not only every-day actions, but the brands they seek, the topics they engage with and the expectations of institutions.
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