News Corp Australia has created 'Health of the Nation, a national campaign to inspire Australians to get up and get moving.
Health of the Nation will run for 16-weeks across state mastheads and healthofthenation.com.au, including dedicated content from leading health media brand Body+Soul.
News Corp Australia national executive editor Peter Blunden says no issue is bigger than health.
"Our mission is to help our millions of readers have their healthiest year yet. We're committed to the most authoritative, engaging health advice across all platforms, from nutrition, wellness, mental health, weight loss and fitness guides to our national Health Survey and a new free Health Club for all Australians run by leading trainer Sam Wood," he says.
"Our goal is to motivate readers into action and help them feel stronger and live healthier."
The Health of the Nation survey of more than 3000 Australians, commissioned for the campaign, reveals 80% of Australians concede they need to be more active, six out of 10 Australians believe they are overweight, and 40% are junk food junkies.
The study also found only 50% of parents play outside with their children for one-three hours each week. Health of the Nation ambassador Sam Wood, health and fitness specialist with 25 years’ experience, says inactive parents were probably unaware of the habits they had created for themselves, which ultimately reflected on the future generation of children.
“Without action, kids are at risk of becoming sitting ducks for poor health,” he says.
Wood says the Health of the Nation series would draw on the latest science and expert advice to break down simple steps for better health in specific life stages, from pre-conception and childhood to old age.
Body+Soul invited Wood to create his eight-week 'Health of the Nation' Health Club, which will start on February 5, where readers can sign up free and gain access to his at-home workouts, meal plans and motivation.
“I’ve created the Health Club especially for this campaign to help Aussies jumpstart their 2024 wellness journey,” says Wood.
News Corp Australia editorial director - Premium Food, Health and Travel, Kerrie McCallum, says based on the outcomes and needs determined from the national Health of the Nation survey, the company's News Health Network of brands has come together to inform and advocate for every Australian to live a healthier life.
“We see Body+Soul as the ultimate health companion for the long haul, where we'll be curating an extensive content guide over 16-weeks to help Australians along the journey, bridging the gap between every stage and encouraging our audience to achieve their health and wellbeing goals," she says.
The Health of the Nation campaign is presented nationally in partnership with Woolworths. Woolworths is partnering with the Health of the Nation initiative, with the supermarket focused on making healthier choices more affordable for customers, encouraging the consumption of more seasonal fresh Australian food through programs like Free Fruit for Kids, and making changes like removing kids confectionery from checkouts.
The campaign launches Sunday, January 21, at healthofthenation.com.au and across The Sunday Telegraph (NSW), Sunday Herald Sun (VIC), The Sunday Mail (QLD) and Sunday Mail (SA). Coverage, including dedicated content from Body+Soul, will continue until April.
A consumer marketing campaign will support Health of the Nation, with promotion across print, digital, TV and social channels throughout the 16-week campaign.
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