News Bulletin: News Corp's Kim Williams gets radio show; Yahoo7 inks data deal with IGAs

By AdNews | 17 November 2016
Former News Corp Australia chief executive Kim Williams.

Former News Corp CEO Kim Williams joins ABC Radio

Former News Corp and Foxtel CEO Kim Williams and former Seven Network news presenter Chris Bath will join ABC Radio’s presenter line-up in 2017. Williams will host a “seasonal offer” called What Keeps Me Awake?, which will feature high-profile Australians discussing key issues and themes within the daily news cycle. Bath will join 702 Sydney’s statewide evenings show. The move has received some criticism for seemingly going against its ABC's pledge for diversity, made earlier this year by Michelle Guthrie.

DDB Group Sydney appoints head of technology

DDB Sydney has appointed Sean Gardner as head of technology for the agency. Gardner joins DDB Sydney after six years with WHYBIN/TBWA/Digital Arts Network where he most recently held the position of digital business director, working across large multi-national clients including NRMA, Tourism New Zealand, David Jones, Red Bull and Krispy Kreme.

Emotive bolsters social media team

Social video content marketing agency Emotive has promoted Jamie Crick to the newly created role of social media director to expand its amplification offering.  Emotive also announced the appointment of John Principe in the role of social strategy manager. John joins Emotive from DT and Slingshot, and will work closely with Jamie and the team in building out social media solutions. 

Yahoo7 partners with IGAs for shopper targeting

Yahoo7 has announced a partnership with IGAs that will offer FMCG advertisers 1-1 access to grocery shoppers via sponsored products in email or SMS messaging. The new offering is powered by grocery shopper data both IGAs and WorldSmart. The partnership with WorldSmart, the technology partner behind the IGAs loyalty program, will also allow access to shopper-based audience segments via programmatic trading platform, BrightRoll DSP and Gemini, Yahoo's native advertising marketplace. overhaul increases advertising offering has undergone a digital transformation set to launch in January 2017, investing in more video and ad formats for advertisers. The site will relaunch with a simplified design and content reorganised under four editorial verticals. The overhaul sees new ad formats released and greater data targeting abilities become available to brands. The food-focused site will also unveil a new native video platform to produce more native content.

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