News Bulletin: Mondelez named Olympic team partner; Facebook expands publisher ad formats

By AdNews | 13 August 2015
Facebook's new functionality.

Confectionary company partners with Australian Olympic team ahead of Rio

Multinational confectionery company Mondelez have announced they are the official chocolate, biscuits and spreads partner of the Australian Olympic team ahead of Rio 2016, through brands including Cadbury, Oreo and Vegemite.

Chief Executive of the Australian Olympic Committee, Fiona de Jong, said the Australian Olympic Committee relies on the sponsorship of major corporations to send the Australian Olympic Team to Rio.

“In this partnership we have a very real, collaborative opportunity to make Olympic dreams come true for our young and talented Australian athletes, and help bring joy to their accomplishments,” said de Jong.

Facebook expands publisher ad formats

Facebook has updated the ad types and format available on its Audience Network by extending native video carousel ads, native video and dynamic product ads to publishers.

In a Facebook post announcing the move, the company said: “We have a deep understanding of what formats perform well and drive engagement in Facebook News Feed and are taking two of our best performing units and making them available off Facebook to further empower Audience Network publishers and help drive results for advertisers."

Penso partners with MPavilion


Creative communcations agency Penso has been appointed to manage the creative, digital, content and social media for Melbourne design event MPavilion.

The event, in its second year, sees an architect is commissioned by the Naomi Milgrom Foundation to design a temporary pavilion for the Queen Victoria Gardens in the centre of Melbourne’s Southbank Arts Precinct. From October to February the space will bring together creative collaborators to present free workshops and performances.

Penso CEO Con Frantzeskos said: “When it launched last year MPavilion proved to be a massive hit and reaffirming Melbourne’s position as the cultural capital of the country.

“We are honoured to be partnering with the Naomi Milgrom Foundation to drive creative development for this year’s event and look forward to sharing MPavilion in physical and digital form with as many people across Australia and the world.” 

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