HM grows team, wins work
HM Communcation Group has added three new team members. Bhanu Singh, from Zenith Optimedia, will head up digital. Also joining are Belinda Tan and Ellie Larrante.
The agency has also won new business for four clients. They will provide video and print creative for Church & Dwight brands Nair, First Response and Pearl Drops; creative and media for financial business Ausbil; media for RCG footwear brands CAT and Merrell; and media and social content for accounting firm Kelly + Partners.
Initiative wins Jemena comms work
Initiative has been appointed as media communications agency for infrastructure company Jemena.
Jemena owns and operates more than $9 billion worth of energy and water transportation assets on the east coast of Australia. They recently won the lucrative North East Gas Interconnector (NEGI), which will link the Northern Territory's Amadeus gas pipeline to Queensland's Carpentaria pipeline between Tennant Creek and Mount Isa.
“This review has allowed us to benchmark our capabilities against the market and we are looking forward to elevating our partnership with Jemena to new horizons of customer and stake-holder engagement,” Initiative Australia chief executive Lee Leggett said.
SBS receives $4.1m to cover failed ad bill
SBS will receive $4.1 million towards its budget after legislation relaxing its advertising rules during primetime failed to clear the Senate earlier this year.
The changes would have allowed SBS to increase its advertising cap from five to 10 minutes per hour during the peak viewing period.
SBS managing director Michael Ebeid previously said the broadcaster would be $28.5 million worse off over four years due to the setback.
In announcing funding cuts to SBS a year ago, former communications minister Malcolm Turnbull said relaxing the rules around primetime advertising would have delivered budgetary savings of $53.7 million.
Red Agency merges with Crossman Communications
Red Agency has expanded its Sydney operations by merging with Crossman Communications.
Crossman Communications will take the Red Agency name in early 2016. Founder Jackie Crossman will become a principal of Red Agency Sydney.
Crossman delivers campaigns across several sectors, including food, health, technology, travel, lifestyle and education. Clients include Malaysia Airlines, Yates, Sanitarium and Horticulture Innovation Australia.
“Our industry is changing rapidly and we’re excited about becoming part of Red Agency to continue to disrupt how brands and organisations view and benefit from strategic public relations, and to help shape the future of communications to harness the power of the digital and technological revolution,” Crossman said.
Red Agency is part of the Havas Village, which has grown by more than 50% over the past two years.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.