News Bulletin: Blue 449 investment lead to exit; InMobi buys LA startup

By AdNews | 12 January 2018
Daniel Cutrone.

Daniel Cutrone to leave Blue 449 

Blue 449's head of investment Daniel Cutrone is leaving the agency in February to lead media operations at media and technology agency Avenue C, a business he is starting with his brother Hugo. Cutrone has been at the agency for the past two years over a period where billings and the trading grew significantly. “We are obviously sad to see Daniel leave," Blue 449 CEO John Preston says. "However, leaving to start his own venture is exciting for him, and having done it myself I completely understand his motivations and we wish him all the best in his next chapter. Daniel has helped build a very capable team with a great reputation in market. This makes the recruitment of Daniel’s replacement all the easier."

InMobi buys LA startup

Independent mobile advertising platform InMobi has acquired US startup AerServ. The India-headquartered mobile business bought the LA startup for US $90 million in cash and stock to create the industry’s “first mediation platform with a unified programmatic auction for mobile in-app publishers”. It says the acquisition will enhance monetisation for publishers globally and further bolster the InMobi Exchange – it's mobile programmatic platform. With this investment, InMobi’s video and programmatic business will account for 35% of the overall company revenue and it says, will “solidify InMobi’s leadership position” in the mobile video advertising industry in the US. In Australia, the business is headed up by commercial director Paul Kent, who joined the Sydney-based office nine months ago. He previously worked as a senior consultant at TrinityP3 and was commercial director at APN News & Media.

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