Brisbane independent agency New Word Order has been appointed Chevron Australia Downstream’s day-to-day agency.
New Word Order (NWO) won the business following a competitive pitch and joins the roster of the organisation’s two other agencies, global brand agency VMLY&R and media and social agency OMD.
Chevron Australia Downstream is a subsidiary of Chevron and was created when Chevron acquired Puma Energy (Australia) Holdings in July last year.
NWO will support Chevron’s plans to grow the Caltex brand and the Caltex Delo and Havoline brand lubricants in Australia from January 2022.
“We're excited to be collaborating with our colleagues VMLY&R and OMD and looking forward to making our own mark on the business outcomes,” NWO head of strategy and creative, Scott Oxford says.
Oxford says the agency’s strengths of brand and behaviour change will bring a fresh perspective to aspects of the wider fuel business.
“Fuel, and the associated offerings, is something most of us need on a weekly basis and the reasons we choose one fuel brand over another are complex," he says. "It’s an exciting and competitive category and we’re thrilled to be able to play our part in helping Chevron grow its market share.”
VMLY&R Brisbane managing director, Adam Kennedy says the agency is excited to be embarking on the journey with Chevron.
"We relish working on such a complex opportunity where we can deploy the full breadth of our agency’s capability across strategy, creative, experience, data and technology. I look forward to seeing how this partnership unfolds, and importantly, witnessing the growth it delivers for Chevron and the Caltex brand,” Kennedy told AdNews.
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