New QMS initiative to educate and empower marketers

QMS announced The Difference in Digital OOH, an initiative to educate and empower marketers on the benefits of digital out of home advertising.  

The campaign will champion an increased role and understanding for the medium throughout all stages of the purchase funnel by identifying the five key attributes of digital out of home (DOOH).

QMS Chief Operating Officer – Customer, Sara Lappage, said: “Digital technology has not only transformed customer behaviours, it has also become the new currency for our industry as marketers look for better ways to connect with audiences where they play, learn, work, shop and live. 

“For marketers, the many benefits of our advanced digital network include data-led audience targeting, evolving and more impactful creative, dynamic creative optimisation, programmatic trading, omnichannel retargeting and improved verification, attribution and measurement. 

“All of this, combined with our premium network solution, provides the clarity and confidence for marketers to create more engaging, effective and exciting campaigns that deliver a greater return on investment.” 

QMS Chief Strategy Officer, Christian Zavecz, said: “The core pillars of our digital-first positioning speak to exactly what marketers want from DOOH: impact, precision, cut-through, amplification and accountability.  

“Those five pillars are at the heart of everything we do at QMS and are backed by extensive research and investment in new technology, world-leading data partners and sophisticated new ways to engage consumers.  

“With the scale and impact of OOH combined with digital’s agility, flexibility and data capabilities, our offering continues to evolve and adapt to the ongoing challenges in delivering effective campaign solutions. It’s how we make a difference, so clients see one.” 

The campaign will also be showcased across agencies nationally in the coming weeks.