My Rewards acquires Frankly Agency for $1.8 million

By AdNews | 4 May 2023
 
Credit: Austin Kehmeier via Unsplash

Employee benefits group My Rewards is acquiring Melbourne digital marketing agency Frankly Agency’s business and assets. 

The ASX-listed My Rewards is offering $1.8 million for performance marketing agency, with $750,000 in cashly monthly instalments over six months and $1,050,000 in My Rewards shares. 

My Rewards executive chairman David Vinson said the company is excited to incorporate the Frankly business into its existing operations.

"Having an established in-house digital agency, supported by a well-disciplined team, enables My Rewards to efficiently increase the services offered to existing and prospective clients," Vinson said.

"This acquisition allows My Rewards to cultivate additional revenue streams and add to the profitability of the company.”

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