Multilocal, a supply side brand focused on programmatic, has appointed Justin Lim as the general manager for APAC operations.
Lim has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and operational roles and launched its ad sales division across Asia Pacific before joining Unruly to do the same, before it was acquired by News Corp for US$176m (£60.7m).
He was then GM of APAC for Sublime which specialises in high-impact non-intrusive digital advertising and was acquired by Azerion Group in 2021.
Ryan Nash is also joining the team as the sales director for the SEA region. He has spent over a decade in the media industry as an experienced sales manager with particular expertise in digital strategy, having worked in both the UK and APAC markets.
Most recently as sales director of SEA, at MiQ, he was also sales director at AdColony in Singapore and at SaaS mobile ad tech platform Pocketmath.
Multilocal CEO James Leaver said as the market continues to look for innovative ways to improve programmatic advertising, multilocal has been able to offer a fresh perspective to the sell-side by harnessing the potential of curation across the globe.
"We are delighted to welcome Justin and Ryan to the team and are confident that their experience will be a strong asset as we continue to expand across APAC," said Leaver.
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