Mortgage Choice launches national brand campaign targeting refinancers

By AdNews | 26 February 2023
 
Image supplied by Mortgage Choice.

Mortgage Choice will hit screens nationally this week with the latest iteration of its ‘You’re Never a Loan’ brand campaign.

The latest creative positions Mortgage Choice as the go-to brokerage for borrowers seeking a better deal on their home loan in a tough interest rate environment.

The campaign will feature on channels Seven, Nine and Ten during key programming including Married at First Sight, Survivor and Australian Idol.

It will be heard across major metropolitan and regional radio networks (Nova and SCA) and be seen across out of home advertising on buses (JCDecaux) as well as high impact digital display (News Corp), online video and social placements.

Anthony Waldron, CEO of financial services and mortgage choice at REA Group, said: "Our brokers can provide expert advice about managing rising rates and will negotiate with lenders on the customer’s behalf to find them the right loan.

“This campaign is the next phase of our ongoing investment in the Mortgage Choice brand following the success of our ‘You’re Never a Loan’ campaign, which launched in August last year.”

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