MediaCom today announced the promotion of Minsun Collier, formerly national head of digital, to national head of data & technology acceleration.
She joins MediaCom’s executive committee and report directly into Yaron Farizon, CEO MediaCom AUNZ.
Collier, who started at MediaCom in early 2020, will now focus on driving the digital, data and technology transformation agenda for MediaCom’s clients.
She will provide clients with strategic consultancy services on matters related to digital and data technology.
Collier will also deliver product development as part of BLINK Consulting; a third millennium Consultancy designed to unleash the full potential of digital transformation in the areas of digital maturity, strategic in-housing, applied innovation, platform activation and integrated ecommerce.
Collier will partner with Karleitia Bodlovic, recently appointed ecommerce director to better connect existing capability across investment, data planning and MediaCom’s specialist division of Creative Systems (MCS).
Yaron Farizon, CEO MediaCom AUNZ CEO: “Min’s promotion is intrinsic to propel us forward as we help our clients ‘See the Bigger Picture’ in the digital marketing space by using data and technology to grow their business.
"With her industry experience and knowledge in digital marketing, she is perfectly placed to provide strategic consultancy to our clients to drive their digital, data and technology transformation agenda.
"I’m looking forward to seeing the partnership between Karleitia and Min unfold as they join forces to drive our offering as part of BLINK Consulting.”
Collier: “By nature, I like to bring people together and solve problems. I’m looking forward to focusing on supporting our clients and media partners to navigate the opportunities ahead with data driven and technology enabled marketing.
“The most exciting part is the scope for best-in-class solutions beyond paid media, through collaboration and innovative thinking. I just love bringing big-picture geeky thinking to life, and with access to a pool of brilliant minds within MediaCom, GroupM and WPP AUNZ, the possibilities are endless.”
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