MINI Australia and New Zealand has partnered with adtech platform Cartelux to enable MINI dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds.
Australia and New Zealand are the first markets in a global pilot for BMW Group.
MINI Australia and New Zealand head of marketing Alex McLean says the platform is a "true evolution" in automotive retail marketing.
"A one stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility,” McLean says.
The Cartelux platform has been developed in partnership with Google sales and engineering teams to solve video at scale for any multinational brand.
“We know local area marketers are looking for simple ways to create engaging video content at scale," Google industry director Richard Wolstenholme says.
"Video content marketing is a tried and trusted channel for time-poor marketers, that has particular resonance with auto dealers worldwide."
Founded by Josh Williams, Cartelux helps to bring scalable video to the world across verticals including automotive, retail, finance, and property.
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