While Meta is investing millions into the Metaverse, the tech giant can’t fully launch the commercial platform alone, it requires a global effort.
On stage at AdNews Melbourne L!VE, Alexandra Sloane, the marketing director at Meta in Australia and New Zealand said: “We [Meta] believe our role is to actually accelerate the development of the creative tools, the technologies, and platforms that will bring the metaverse to life.
“We're not turning away from our foundation apps, products and services as they will be a crucial part of the metaverse ecosystem and such investments only help to articulate our vision for this future.
“You'll see future investments from us in hardware and software that unlocks the potential to defy distance and provide tons of variety on how people can express themselves, but also do business together.
“Critically, a part of this is partnering with organisations around the world and around the ecosystem to ensure the public interest of safety, privacy and inclusion is at the heart of our foundations.
“I'll highlight two of the Australian partners - Project Rocket is a youth safety organisation who we've had over a 10-year partnership with.
“Together we had a consultation series. We learned about young people’s perspectives about their relationship to technology, AR and VR. And started making recommendations on how we can start thinking about creating safe online experiences and social communities in the metaverse.
“Australian National University is another big partner of ours globally, and they're exploring the structure of the metaverse as an ecosystem. Focussing on the interplay between culture and regulation and the environmental elements of the metaverse.”
These two partnerships align with Meta’s goals for the metaverse to ensure that “every decision we make for our business is guided by what's right for the people in our community," said Sloane.
“In addition to following our responsible innovation principles, you'll see us leaning into investments around unlocking creativity in the metaverse.
“We're investing $150 million over three years in our immersive learning fund, which will help skill the next generation of AR and VR creators by funding high quality, immersive experiences, and really going down a learning path.
“And also increasing access to communities who might not otherwise have been early adopters.”
#L!VE Melbourne is powered by supporting partners LiSTNR, Amobee, Resolution Digital, Dentsu, Boomtown, Piano, MiQ and Smartmedia Technologies.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.