Global sports footwear and apparel brand New Balance has appointed Mediahub as its strategic media partner in Australia and New Zealand, following a competitive pitch.
Mediahub will undertake full funnel strategy, planning and activation across all channels for New Balance.
Sue Squillace, Mediahub's CEO, says the appointment further reinforces the strength of Mediahub’s offer and its ability to strategically partner with iconic global brands.
“At the heart of our capability is data-driven strategy informed by our unique SCOUT Insights tool, which was a central part of our offer to New Balance across multiple markets,” says Squillace.
“We’re thrilled that a leading brand like New Balance saw the benefits of our integrated model, our creative approach to media and our tools and technology platforms that allow for local, regional and global views of the consumer to enable efficiencies in planning and activation."
Work has started on New Balance’s with the first running campaign, Run Your Way - The only way to run, is your way.
The campaign, using Mediahub’s SCOUT Insights tool, is managed out of Australia and executed across Australia, New Zealand, Taiwan and the UAE.
New Balance regional director Darren Tucker says he was impressed by Mediahub’s ability to pinpoint core elements of audiences across so many different markets.
"In particular, they were able to identify New Balance ‘Global Independents’; an audience profile that we can localise to ensure we are reaching the right people, the right way, at all points on the customer journey," Tucker says.
“We’re excited to see this come to life and look forward to expanding our brand presence in these markets."
The “Run your Way” campaign launched October 2.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.