SYDNEY: MediaCom has made the national head of digital position redundant, leading to Mal Dale’s exit after two years at the agency, AdNews magazine revealed today.
The decision to axe the role follows the appointment of former Clemenger BBDO digital creative director Nic Hodges as the head of innovation & technology at the GroupM company this week.
However, MediaCom chief executive Toby Jenner told AdNews the move had nothing to do with Hodges’ appointment.
“[Dale] integrated the digital business back into the heart of the agency, which was the brief we had set him and as a result of that being completed, unfortunately the role was made redundant.”
The move is the latest in a raft of staff changes at the media agency, including this week's promotion of Andrew Livingston to joint head of client communications planning (CCP) alongside ex-Carat Sydney general manager James Ledger.
To find out more about the changes at MediaCom, read today's AdNews [7 May 2010, page 5].
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