McDonald's tops Australian ad awareness rankings

By AdNews | 14 May 2024

McDonald's has claimed the top spot in Australian ad awareness rankings.

These rankings have been developed using data from YouGov BrandIndex, tracking Brand Ad Awareness from January ro March.

YouGov asked: “which of the following brands have you seen an advertisement for in the past two weeks?”.

And most consumers had seen a McDonald's ’ ads. The quick service food chain had a score of 55.6.

Following, with a score of 54.7, is grocery chain Woolworths and then Coles with 52.7.

The number one improver, compared to the three months to December, was online booking platform trivago, increasing 7.7 points to 18.8 from 11.1, followed by beauty brand L’Oreal, improving 5.8 points.

Ad Rankings Top Ten Brands may 2024 yougov

Ad Rankings Top Ten Improvers yougov may 2024

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